Product Launch Formula 2023 With Jeff Walker

If you’re a fast-paced learner, you have the flexibility to move through the program quickly. The course is designed to accommodate your pace, allowing you to progress swiftly and achieve results.

Even if you’re just starting, you can see immediate results and return for advanced content later.

Post-program, you retain access to the training for a full year, enabling you to revisit the material at your convenience.

You’ll Know ALL the Launches

There are three main launches (Seed, Internal, and JV Launch) essential for business growth.

Additionally, there are versatile launches like the Quick Launch for rapid sales, Evergreen Launch for year-round PLF power, Sparta Launch® for high-return, low-effort email-based launches, and Book Launches for authors.

This is just a glimpse; the course covers all nine launch types and guides you on their strategic application.

It’s Not Just Training… It’s Copy-and-Paste

Here’s the bottom line: we’re going to cover everything you need to know to get launched, and you’re going to come out the other end with a complete launch.

In other words, you’ll have your entire sequence, from the start of Pre-Prelaunch all the way to your Post-Launch follow-up… including the emails you’ll send, the Prelaunch Content you’ll release, the timing – everything.

But that’s not enough. I want to take you beyond just a plan… and right into action.

So you get all the “Done for You” of Launchy.ai… which is absolutely crazy amazing.

Even better… you also get my massive collection of sample copy, that you’re free to model in your launch.

I’m talking about dozens of pieces of email copy, blog copy, videos, and sales letters from real-world launches… both from me and from my students.

This is launch-tested material – it’s proven, it works… and it’s available for you to model and re-purpose.

The bottom line is that you’re going to get an amazing amount of tested material that you can use in your launch.

Product Launch Formula 2023 With Jeff Walker

Will It Work For You?

So many people have come through the PLF campus, with crazy diverse circumstances, backgrounds, niches, languages, products, and services…

But they usually fall into a few broad categories…

• They might be just starting out from scratch (like I was!)
• They could already have a business they want to grow
• They could be an influencer
• Maybe they’re an artist or author
• Or they could want to help others launch

Product Launch Formula 2023 With Jeff Walker

Just Starting Out: Launches Are Not Just for the “Big Names”

Even if you’re just starting, launches aren’t exclusive to big names.

Consider Anne LaFollette’s story: laid off at nearly 60, she discovered her passion for art. With PLF, her first launch made $6,450, and subsequent launches increased to $28,136. In her first year, she achieved $114,480 in sales, growing to half a million annually.

Anne started with no experience, no product, no list, and limited tech knowledge, proving that success is possible at any age. Her extraordinary story is just one among many PLF success stories. Explore Anne’s full case study for more details.

Already Have a Business?

PLF is a game-changer for you. Take your existing product or offer, create a special offer (bonus or bundle), follow the Sideways Sales Letter®, and conduct an Internal Launch for your list.

Experience one of your best weeks in business. But that’s just the beginning – PLF can transform your business with regular launches. Imagine the impact of one or two launches a year on your revenue.

Don’t overlook the Seed Launch®; it’s not just for beginners but also the easiest way to create a proven offer and get paid upfront, especially if you struggle with product creation.

From 1-on-1 to a Leveraged Income

Are you a coach or practitioner looking to transition from 1-on-1 to a leveraged income? PLF is the answer.

With the Seed Launch, leverage your current client base, get paid upfront, and co-create a product with scalability. Marketing may not be your favorite, but PLF provides a strategy that allows you to deliver value, build trust, and convert leads into loyal clients without feeling pushy.

Explore case studies with Zach Tolan, Linda Fitch, Jo and Derek Clark, and Vanessa Marin for real examples.

Influencers: Finally Own Your Future

Are you an influencer worried about the unpredictability of algorithms and the risks of cancel culture affecting your income?

Imagine launching an online course or membership site where your followers actively engage, co-create, and evolve with you. PLF allows you to deepen relationships without sounding salesy.

With the Seed Launch, collaborate with your audience to create offers that resonate and strengthen your bond, providing income and security for your business.

No Starving Artists (or Authors) Here…

When I first released Product Launch Formula, I never thought about artists and authors using the formula…

But that’s exactly what happened. I’ve had countless authors use PLF to launch their books – enough so that I created a complete bonus section on Book Launches. The reality is if you aren’t marketing your book, no one is… and a launch is the best way to get that initial group of readers who are going to review your book, and spread the word.

As far as artists – we’ve had artists of almost every type imaginable. And they’ve used PLF both to sell their artwork, as well as selling courses and memberships on how to make art. One of my favorite case studies is with the late Mary Gilkerson, who used PLF to sell out entire collections of her high-end paintings. You should also check out the case studies with Nicholas Wilton, Sabrina Harrison, Emily Jeffords, and Matt Tommey.

Helping Others Launch…

One of the fastest paths into this business is by helping others launch THEIR offers.

This is something that I did in my early years, and it can be extremely rewarding, and a true shortcut. You could do this as a Launch Manager, a Launch Consultant, or even a full business partner.

If you’re helping others launch, your return on investment from just Launchy alone is going to be amazing. This is truly an “easy button”.

And if this is the path you’re on, you’ll definitely want to dive into the Launch Partnership bonus course that you get as part of PLF. This training will be a cornerstone of your success… because there are some non-obvious considerations in how you structure these deals. You have to get these details right if you want to get great results (and avoid disasters). And be sure to check out the case study with Max Guidi for an example on how this can work in a big way.

Product Launch Formula 2023 With Jeff Walker

A PERSONAL NOTE FROM JEFF

When I pushed the send button on my very first online business on a random Tuesday afternoon in August 1996, I didn’t have any great expectations.

I was a stay-at-home dad, just hoping to make a few extra dollars to help support my family. I couldn’t have guessed that pushing that launch button would be the first tiny step in a movement that would lead to thousands of entrepreneurs with home-based businesses doing launches that sold tens of thousands, hundreds of thousands, and even millions of dollars in sales with their launches.

It could happen for you, too.

I’m no different than you. I had no special advantages or skills. I just started earlier.

Everyone’s business starts at zero… and that’s where I was.

But I found someone who was ahead of me – a guide. I had to invest to follow that guide… and It was a very big investment for me. But that decision made all the difference. And it paid off far beyond my wildest dreams.

With that investment (and a lot of hard work)… I created a business that gave me the freedom I desired… and made the positive impact in the world that my heart longed for. And since then, I’ve helped a lot of people around the world achieve that same goal.

So if you’re ready to experience all the freedom, income, and security that an online business can provide for you… if you want to do your best work, help people, and make a positive impact… I invite you to make that same decision I made.

I want to invite you to invest in yourself.

The proof is overwhelming. PLF works. And we have NEVER had a version that would do what this one does. Launchy makes it so much easier.

Product Launch Formula 2023 With Jeff Walker

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