Growth Program With Demand Curve

Turbocharge your startup growth with the Growth Program – a comprehensive course designed for startup founders and marketers.

Overcome the challenges of customer acquisition, navigate the complex marketing landscape, and build a scalable growth engine for your business.

Avoid the pitfalls of generic courses and agency expenses.

Gain access to world-class content, focusing not just on the “what” and “why,” but providing actionable strategies with step-by-step playbooks.

Tailored to your startup’s stage and product, choose from 12 paths to achieve meaningful growth, profitability, and efficiency.

Don’t settle for one-size-fits-all solutions; empower your team with the right initiatives for your company’s success.

Join the Growth Program to take control of your growth journey and save on unnecessary expenses.

Here’s how you’ll use the Growth Program to build your growth engine

Part 1: Growth fundamentals
First, you’ll select your program path. A tailored plan that will guide you through the program based on your company stage and product type.

There are six paths for startups in the traction stage (you need to acquire your first customers), as well as those in the growth stage (you’re ready to pursue high-scale channels).

Then you’ll breeze through quick, actionable frameworks to build a solid foundation as a growth leader. You’ll reverse engineer how your product actually grows, and learn how to take a systematic and holistic approach to growth.

Part 2: Lay your growth foundation
Most people think growth is all about marketing channels. But real growth happens at a more foundational level. This part of the program ensures your foundation is tightly aligned. You will:

Intimately understand your market and ideal customer: Get inside their minds and understand how they think, the problems the face, and how your product uniquely serves them.

Craft product messaging that cuts through the noise: Apply your market and customer research to nail your positioning. We’ll take you through our process for developing authentic, concise value props and messaging that converts.

Develop your brand: Most startups think brand is only for late-stage companies. Not so. You’ll learn why investing in brand early can give you a massive advantage over the competition and serves as a critical growth amplifier.

Optimize your pricing and revenue model: Countless startups are hindering their growth by using the wrong monetization strategy. You’ll implement a strategy that perfectly aligns with your customers’ needs, product, and marketing channels.

Part 3: Develop your acquisition strategy
All the pieces are now in place to identify your optimal acquisition strategy. You’ll learn how to evaluate and prioritize the best channels based on your specific goals and constraints while ensuring alignment with each component of your growth foundation.

Part 4: Build your funnel
It doesn’t matter how great your acquisition strategy is, if you’ve got serious “leaks” in your funnel, it’s going to be an uphill battle. That’s why this part of the program helps you:

Design a seamless onboarding experience to get new users to experience your product’s core value.
Write and design high-converting landing pages to maximize the performance of your acquisition channels.
Produce professional ad creatives that get clicks. For the right reasons.
Implement an email marketing system that effortlessly moves leads through your funnel to purchase.
Set up analytics and conversion tracking so you can accurately assess how your growth engine is performing and identify areas for improvement.

Part 5: Launch channels
You’ll get access to over 30 channel playbooks. Each playbook takes you step by step through the process of building, optimizing, and scaling the channel.

Don’t worry, you won’t be tackling all of these channels at once. Our goal is to help you identify the 1-2 highest-ROI channels for you to focus on. But you’ll have lifetime access to the playbooks so you can jump back into the program whenever you’re ready to test new ones.

Part 6: Learn & Iterate
Learnings are the fuel that propels your growth engine. The more you understand your customers, the better equipped you’ll be to build a product they love, craft messaging that resonates, and uncover new marketing channels to reach them. Channel learnings turn into a competitive advantage. Over time, your “bank” of learnings forms a compounding, defensible moat that enables you to win in the long term.

To generate these learnings, you need an experimentation system. In this part of the program, you’ll get our playbooks on using research methods like user surveys, session recordings, and funnel analysis. And you’ll follow our experimentation framework to turn insights into testable hypotheses, design growth experiments, and analyze your tests to extract those critical learnings.

Who is our course for?

The Growth Program was created for busy, early-stage teams who have customers but haven’t been able to scale. Over the past two years, we’ve proven that we’re a great fit for startups of nearly every vertical, business model, and audience.

Our course is highly personalized for…

Founders, marketers, and operators willing to learn marketing and execute on their own. Since you’ll execute on your terms, you can get results within weeks, not months. On a tight schedule? No problem. Commit 1-2 hours per day and get results.

• You don’t want to spend $10k/mo on marketing agencies.
• You want to empower your team and keep growth in-house.
• You have customers, but you’re having a hard time scaling your customer acquisition.
• You have a proven product but have struggled to consistently and efficiently grow revenue.
• You’re leading growth for the first time or have been out of the game for a bit. No marketing, design, or technical skills are required—our step-by-step playbooks will walk you through everything you need.

Who’s not a fit?

• You’d rather outsource growth than do it yourself.
• Aspiring marketers looking to learn growth in order to land a job.
• You’re looking for high-level theory. Our program is highly optimized to produce tactical results.
• Late-stage companies that already have massive scale.

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Frequently Asked Questions:

1. Innovative Business Model:
   • Embrace the reality of a genuine business! Our approach involves forming a group buy, where we collectively share the costs among members. Using these funds, we purchase sought-after courses from sale pages and make them accessible to individuals facing financial constraints. Despite potential reservations from the authors, our customers appreciate the affordability and accessibility we provide.
2. The Legal Landscape: Yes and No:
   • The legality of our operations falls into a gray area. While we lack explicit approval from the course authors for resale, there’s a technicality at play. When procuring the course, the author didn’t specify any restrictions on resale. This legal nuance presents both an opportunity for us and a boon for those seeking budget-friendly access.
3. Quality Assurance: Unveiling the Real Deal:
   • Delving into the heart of the matter – quality. Acquiring the course directly from the sale page ensures that all documents and materials are identical to those obtained through conventional means. However, our differentiator lies in going beyond personal study; we take an extra step by reselling. It’s important to note that we are not the official course providers, meaning certain premium services aren’t included in our package:
     • No coaching calls or scheduled sessions with the author.
     • No access to the author’s private Facebook group or web portal.
     • No entry to the author’s exclusive membership forum.
     • No direct email support from the author or their team.

   We operate independently, aiming to bridge the affordability gap without the additional services offered by official course channels. Your understanding of our unique approach is greatly appreciated.